PNN

Mumbai (Maharashtra), India, April 2: Customer Capital, a firm that focuses on proprietary commerce loyalty solutions,
Bank of Maharashtra
declared a collaboration to launch a special travel platform along with loyalty incentives for
Bank of Maharashtra
cardholders. This partnership between Customer Capital and
Bank of Maharashtra
aiming to improve the value offering
Bank of Maharashtra
Cardholders can enjoy a smooth and rewarding travel booking experience directly via the BANK OF MAHARASHTRA card website and app.

Customer Capital has developed a white-label travel platform called ‘
Tripstacc
This feature permits banks to tailor customer experiences and obtain detailed insights into travel and expenses (T&E), information that cannot be derived from conventional partnership programs. Such capabilities will empower
Bank of Maharashtra
Cardholders can reserve hotels and tickets through a reliable travel website available via the
Bank of Maharashtra
card website and app.

As per a recent study, the loyalty market in India is expected to expand further and could potentially reach $7.92 billion by 2028. Recognizing this significant opportunity, Customer Capital aims to utilize their platform for better understanding and serving Indian consumers. This partnership puts them in an advantageous position to do so.
Bank of Maharashtra
to utilize Customer Capital’s advanced technologies and innovations such as
Tripstacc
, to further boost its operational abilities and gain a competitive advantage.

Govind Sandhu, CEO & Co-Founder of Customer Capital, stated, “We are delighted to announce
Tripstacc
, our captive commerce travel platform for Bank of Maharashtra. This collaboration introduces a distinctive approach that provides numerous advantages to the bank by offering a tailored solution and proposition for its clients. The model will enable
Bank of Maharashtra
deliver greater value to customers, boost involvement and activation, and improve comprehension of travel spending habits thus increasing their proportion of expenditure on travels”

Govind Sandhu also mentioned, “The landscape of India’s loyalty programs is experiencing substantial change, propelled by advancements in technology, artificial intelligence, changing customer preferences, and updated regulatory frameworks. Our aim is to address gaps within the loyalty sector by concentrating on personalized commercial services and have consequently invested in an array of proprietary e-commerce platforms. These can be provided as white-label options for companies aiming to present these directly to their customers. We believe this approach will prove beneficial.”
Bank of Maharashtra
a favored financial ally for its clients.

About Customer Capital:

Customer Capital is an enterprise dedicated to revolutionizing loyalty practices and establishing Loyalty 2.0 through integrated commerce, advanced artificial intelligence technologies, and insights from industry experts. Established in 2022, this firm has developed a range of services designed to turn loyalty initiatives into significant income sources. They specialize in crafting, implementing, and expanding inventive loyalty strategies enhanced by beneficial partnerships. Operating as a comprehensive provider of loyalty management solutions, Customer Capital provides specialized knowledge across various domains such as ecosystem development, accelerator deployment, and technological advancements—this includes their proprietary AI-powered Loyalty Platform along with their Staccs (captive commerce accelerators), which cater specifically to sectors like online travel and e-commerce.
In tandem with targeted advisory support aimed at ensuring these programs resonate deeply with consumers while remaining financially rewarding, Customer Capital utilizes analytics-driven tools and state-of-the-art tech to generate quantifiable benefits for both stakeholders and end-users alike.

(ADVERTORIAL DISCLOSURE: The aforementioned press release has been supplied by
PNN
ANI shall not bear any responsibility for the content thereof.