Having managed a rural guesthouse for six years, Tay ethnic woman Thong unexpectedly gained popularity on social media, bringing recognition to her secluded village in northern Vietnam.
“Never before have I had my homestay completely reserved for three consecutive months since I began this six years ago,” said the proprietor of Ban Lien Pine Homestay, located 20 kilometers away from Bac Ha Town in Lao Cai Province, which lies 300 kilometers north-west of Hanoi.
we were unable to handle the influx of reservation inquiries.
In April, her host family home was selected as the shooting site for a Vietnamese reality television program.
In July, when the program was broadcast, the 36-year-old gained widespread attention; her videos documenting everyday activities received millions of hits.
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A front-row view with Thong leads artists through rural daily activities as part of a television series. Image provided by Gia Dinh Ha Ha |
She states: “I wasn’t particularly impressed with it during production. I had no idea how famous the visitors were.”
The unexpected attention brought happiness along with an influx of reservations. Her guesthouse was fully reserved from July through September, including weekday dates. However, Thong’s family maintains a slow and eco-friendly schedule: three days of welcoming guests, followed by two days of break.
Pham Hoang Long, a tourist from Hanoi, spent his stay at the homestay during June.
Following the performance, he was pleased the venue received acknowledgment, describing it as a restorative refuge offering clean air, beautiful scenery, and tea.
What set it apart was the host; she is skilled at cooking, proficient in playing the leaf flute, and organizes distinctive excursions including hat making, fishing, and tea preparation.
He mentioned that he would come back provided he could secure a room.
In 2019, Thong and her spouse initiated the homestay project as part of an eco-friendly countryside tourism initiative involving four additional households.
It offered instruction in hospitality, secure food preparation, and home stay administration, along with providing loans worth 50 million VND ($1,911) to attendees.
Within a 100-square-meter elevated home, Thong allocated seven dormitory-style rooms and one individual room to host 20 visitors.
Her charges begin at VND150,000 ($5.70) per individual each night.
Although tourism provides a more convenient lifestyle compared to agriculture, Thong’s family continues to manage their rice paddies and incorporates agricultural tasks into the visitor activities, allowing guests to gain deeper insight into local customs.
She mentioned that hospitality can be demanding, yet interacting with individuals from various places makes it rewarding.
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Thong (R) demonstrates to a guest how to transport a conventional basket. Image provided by Ban Lien Pine Homestay |
The trips are adaptable and designed according to the family’s everyday routine. Guests are encouraged to participate if they choose to drink tea in the morning or help with rice planting in the fields during the afternoon.
In addition to other activities such as touring waterfalls, Thong and her spouse alternate in handling household responsibilities while providing guided tours for payment.
Thong states: “80% of our visitors like to stick to our daily schedule. They consume what we eat, and participate in whatever activities we undertake.”
Certain visitors consider the agricultural tasks demanding and leave before completing their stay; therefore, the family hires additional assistance as required.
More dangerous activities are avoided, and every guest receives information and is required to sign a release form prior.
Tasks such as harvesting vegetables or moving rice seedlings often require half a day or longer.
The price ranges from 400,000 to 500,000 Vietnamese dong per group for four to five distinct activities ($15 – $19).
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People attempt to catch fish. Image provided by Ban Lien Pine Homestay |
Although tourism brings additional duties to their agricultural lifestyle, Thong views it as a means to maintain cultural customs and generate consistent earnings.
She begins her day at 4 or 5 in the morning and finishes long after midnight.
She leaves for the field before dawn, as her visitors remain asleep.
By 7 a.m., she returns to the kitchen to prepare morning meals. Her spouse assumes responsibility for cooking, their daughter lends a hand whenever possible, and during large gatherings, neighbors contribute, although Thong prefers to personally escort the visitors.
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A collection of international tourists enjoy a meal alongside Thong’s family. Image provided by Ban Lien Pine Homestay |
Despite her increasing fame, she continues to focus on eco-friendly travel practices.
She prevents overcrowding, keeping a schedule that her family can handle. If the number of visitors goes beyond what she can accommodate, she directs them to other local families, making sure the advantages of tourism are distributed throughout the neighborhood.
At age 39, Thong remains involved in agriculture, hosts visitors, and acquires new abilities to enhance her tourist experiences. She is committed to developing a tourism approach that preserves her mountainous cultural heritage.
“If the entire village benefits from tourism, it can continue, and remains authentic to our identity,” said the local leader.