by admin | Mar 27, 2025 | artificial intelligence, business, fashion & style, fashion and style, technology
Artificial intelligence keeps disrupting the creative sectors, with the fashion industry experiencing significant changes. Adding another layer to this evolution is H&M, the prominent Swedish fast-fashion retailer, which has unveiled an ambitious and pioneering plan: generating ‘digital replicas’ of their models using artificial intelligence for use in future ad campaigns. Set to roll out around 2025, this move is sparking both anticipation and queries among observers.
Tech for boosting productivity
H&M intends to develop digital representations of 30 models frequently associated with their brand. This initiative aims to streamline the process of producing marketing materials by minimizing the requirement for actual photo shoots. With the help of artificial intelligence, the company can produce large volumes of imagery efficiently, tailored to different product lines, seasonal changes, and local tastes.
Practically speaking, rather than employing a group of photographers, stylists, and models for every new line (along with covering their costs), H&M can now easily refresh the digital avatars by altering the outfits or settings as needed. Want to showcase a summer dress for the European lineup? Piece of cake. Need a stylish coat tailored for the North American audience? The AI handles these changes with mere mouse clicks.
This procedure ensures significant time and cost reductions for the business. With minimal traveling, reduced costly photo sessions, and lesser manual editing – all while keeping impeccable visual uniformity. Additionally, a compelling point in favor: adopting this approach is part of
adopting a more sustainable method by decreasing the carbon emissions linked to content creation.
Models who keep control
H&M truly dives into image rights management. Different from other technological projects where creators often relinquish control over their designs, this Swedish company ensures that every model keeps possession of their digital representation.
This indicates that the models won’t merely serve as “tools” for the brand; they will retain ownership of their digital counterparts. Moreover,
The employment of these avatars in particular campaigns would lead to extra remuneration.
Although the specific aspects of this remuneration remain undisclosed, this choice positions the models as key participants in the proceedings instead of merely treatable visual assets.
A further step towards openness: every piece of content created by AI will be distinctly labeled. The intention behind this move is to foster consumer confidence, considering many people are skeptical about content that appears unnatural or excessively polished. An edited photograph? Expected indeed. And using a virtual character rather than an actual person? Also expected.
Is it a challenge to conventional modeling?
While this technological advancement opens up new perspectives, it also raises a delicate question: is traditional modeling threatened by this digital wave? Modeling is an artistic and physical profession, where personality, emotion, and stage presence play a key role. Can digital avatars, however sophisticated, truly capture this authenticity?
For
Louise Lundquist
The head of business development at H&M has stated that it’s still premature to gauge the genuine effect of this technology on the modeling sector. However, within such a cutthroat field like fashion, the allure of adopting a swift and economical approach might swiftly alter things. Several modeling agencies are expressing concern over potential reductions in job prospects. Should companies be able to produce imagery internally, they may bypass elaborate photo sessions and cease hiring models, photographers, among others.
Heading towards a fresh benchmark in the fashion sector?
The adoption of digital avatars goes beyond mere style trends. Various sectors like cinema, marketing, and video games are also delving into comparable innovations. These “digital replicas” have the capability to mimic intricate scenarios, reproduce facial features, and resurrect deceased figures from the past.
In the realm of fashion, embracing this technology widely might cut down on manufacturing expenses, speed up the release of fresh lines, and allow more tailored ad campaigns. Nonetheless, this emerging tech norm won’t come without societal impacts. Actual models might need to shift roles, merging work between the tangible world and virtual spaces. Meanwhile, modeling firms could find themselves needing to revamp their operations by incorporating these digital replicas as part of what they offer.
Regardless of whether they’re viewed as a menace or an avenue, one fact remains clear: the introduction of virtual mannequins at H&M signals a pivotal moment. Fewer fleeting trends, greater customization, a diminished environmental impact… or perhaps too much uniformity and depersonalization in marketing efforts? Time alone will reveal if this cyber transformation turns out to be salvation or calamity for the realm of fashion.
by admin | Mar 24, 2025 | business, clothing and apparel, commerce, fashion & style, fashion and style
Samantha Cameron’s clothing line experienced a 5% drop in overall sales following the failure of a major wholesaler. However, the brand appears poised to compensate for this loss by shifting towards direct sales and expanding into brick-and-mortar retail outlets.
Mrs Cameron launched
In 2017, Cefinn was offering floral dresses and sophisticated trousersuits priced at up to £500.
Although it initially began primarily as a workwear label, it has recently expanded to include a wider range of casual attire.
The designs are favored by the Queen and the Duchess of Cornwall.
Edinburgh
and
Zara Tindall
However, the downfall of distribution channel Matches Fashion and issues with Net-A-Porter posed significant challenges.
This indicated that it needed to shift towards a direct-to-consumer strategy via its website and retail outlets, resulting in D2C sales rising by 28% to reach £3.6 million.
In an unexpected uplift, considering numerous other labels are shuttering their outlets, her new store on Elizabeth Street is anticipated to generate £500,000 in sales.
A source informed MailOnline: “The thriving brick-and-mortar store has defied the odds and is fantastic news for our operations.”
Cefinn’s customer base has grown by 29 percent throughout the year and this trend has carried over into the current fiscal period.
Before-tax losses marginally dropped from £357,000 to £354,000 over the course of the period. The company stated this was due to “the inherent characteristics of a developing, modern fashion enterprise that found itself compelled to alter its approach midway through the year without any missteps on their part,” as reported by the Times.
Last year’s downfall of MatchesFashion and the challenges faced by Net-a-Porter, alongside difficulties within the wider luxury e-commerce industry, has sent ripples through the market, affecting individual fashion enterprises.
As a consequence, numerous other brands are now focusing on direct-to-consumer sales strategies.
Lady Cameron garnered attention in recent years for her refusal to
To produce her clothing in Britain.
Seemingly disregarding British clothing manufacturers, her garments are made in facilities located in China, India, and Portugal.
Five years back, she initially disrupted UK manufacturers by stating that it was difficult to locate top-notch factories in the country.
In a recent interview, she sparked another controversy by stating that her reason for sourcing the material origins was due to sustainability concerns.
Recently, Cefinn launched two new stores: a permanent location on Elizabeth Street in Belgravia and a temporary one on King’s Road in Chelsea.
It is said that the firm is currently in talks regarding the establishment of an additional long-term outlet.
Cefinn has been asked for an opportunity to comment.
The article has been updated from a previous edition where it incorrectly reported that Cefinn experienced a £4.2 million loss. We aim to correct this by clarifying that the mentioned figure represents total revenue, which saw a decrease of 5% compared to the prior year.
Read more
by admin | Mar 24, 2025 | culture, fashion & style, fashion and style, style, women's fashion and style
VMPL
New Delhi [India], March 24: For many years, the kurta has symbolized
grace
,
tradition
, and
cultural pride
A cornerstone in ethnic wear, it keeps evolving with current trends while maintaining its strong traditional roots. Spanning from majestic, lavish patterns to subtle sophistication, high-end kurta labels provide an exquisite mix of artistry and contemporariness. Let’s delve into the top 10.
luxury kurta brands
, where every label adds its distinctive flair to traditional attire.
1. Kalpraag
Beyond being merely a clothing brand, Kalpraag stands as a transformative force in the realm of Indian traditional attire. It embodies splendor and innovation with each creation. The company’s kurtas are meticulously crafted to radiate elegance and regality. Each garment reflects the brand’s dedication to exceptional artistry, seamlessly merging tradition and modernity.
tradition
with modern elegance.
From intricately mirrored kurtas to uniquely crafted linen designs (such as the famous Super Mario-inspired kurta), Kalpraag consistently breaks new ground with creativity. Regardless of whether you prefer lavish embroidery, detailed handwoven motifs, or strikingly majestic looks, Kalpraag provides more than just fashion—it presents a lifestyle filled with sophistication. For individuals who insist on only the finest quality, Kalpraag embodies the pinnacle of cultural opulence.
2. Rahul Mishra
Rahul Mishra is closely associated with slow fashion, detailed hand embroidery, and a dedication to sustainability. His Kurtas showcase a strong admiration for Indian artistry, frequently incorporating floral and nature-themed patterns.
tradition
He incorporates techniques like chikankari, zardozi, and embroidery into his designs, merging tradition with contemporary flair. This approach makes his creations highly sought after by individuals who appreciate artistic accuracy and opulence.
3. Sabyasachi
A symbol of luxury, Sabyasachi’s kurtas embody tradition and magnificence. Crafted from luxurious materials, these garments boast detailed gold-thread work and majestic cuts. Drawing inspiration from Mughal and Persian aesthetics, they showcase classic florals, elaborate craftsmanship, and distinctive aged finishes, rendering each piece an iconic choice for weddings and formal events.
4. Manish Malhotra
Famous for his Bollywood-influenced haute couture, Manish Malhotra designs kurtas that exude elegance and refinement. His ranges include opulent silks, intricate adornments, and modern styles tailored for today’s gentleman looking to merge traditional charm with contemporary fashion.
tradition
With an elegance reminiscent of a red carpet appearance. Ideal for extravagant weddings and prestigious gatherings, these kurtas guarantee that the person wearing them will be the center of focus.
5. Faraz Manan
One of Pakistan’s foremost fashion creators, Faraz Manan, excels in producing garments marked by exceptional quality and luxurious materials. Each kurta he creates reflects an unparalleled attention to detail, frequently featuring elaborate stitching, majestic beadwork, and refined but lavish decorations. Having dressed both stars and nobility among his clientele, Faraz Manan stands as a beacon of high-end Pakistani clothing design.
6. Shantanu & Nikhil
Shantanu & Nikhil adopt an audacious stance on traditional fashion, designing kurtas that challenge established conventions through their architectural shapes and unexpected colors. They modernize Indian attire by merging tradition with innovation.
tradition
All motifs presented here come with contemporary tailoring, appealing to those who champion uniqueness and bold artistic styles. These kurtas are particularly popular amongst style-conscious people who favor a refined, modern take on traditional ethnic wear.
7. Rohit Bal
Rohit Bal’s kurta collections epitomize artistic excellence, marked by elaborate patterns drawn from natural and cultural inspirations. These creations boast precise embellishments, hand-painted details, and luxurious fabrics, offering a striking yet sophisticated look. Ideal for those with an appreciation for high-end tailoring, these kurtas embody magnificence, becoming cherished items for fashion enthusiasts who enjoy making both daring and graceful statements.
8. Anushree Reddy
Renowned for her exquisite floral embroidery and distinctly feminine creations, Anushree Reddy produces kurtas that exude a charming, old-world allure. Characterized by their fluid cuts, soft color palettes, and detailed ornamentation, these garments seamlessly blend sophistication with ease. Ideal for occasions such as bridal festivities, small soirees, and celebratory events, Anushree Reddy’s kurtas provide an enchanting touch for individuals desiring understated elegance.
grace
in their ethnic wardrobe.
9. Anita Dongre
Anita Dongre’s creations exemplify eco-friendliness.
tradition
, and modern aesthetics. Her Kurtas combine a deep connection with rich traditions alongside sleek contemporary simplicity, made from sustainable materials enhanced with intricate manual embroideries. Drawing inspiration from the dynamic culture of Rajasthan, these ensembles showcase traditional motifs, Gota-Patti work, along with artisanal fabrics, perfect for individuals desiring enduring sophistication in their attire.
10. Kalki Fashion
Kalki Fashion emerges as a symbol in the realm of bridal and festive traditional attire, specializing in kurtas that embody royal allure and creative excellence. Renowned for their lavish embellishments, premium materials, and vibrant hues, their creations are designed for majestic events where sophistication shines through. Each garment offers a custom-made quality, guaranteeing that those who wear them appear remarkable while deeply connecting with India’s extensive textile legacy.
The kurta has transcended its traditional roots.
tradition
All these roots serve as statements of individual style and cultural representation. Every one of these high-end brands brings something distinctive to the table, be it Kalpraag’s unmatched magnificence, Masaba Gupta’s daring patterns, or Raghavendra Rathore’s regal sophistication. Opting for any of these leading labels isn’t merely about following trends—it’s honoring the profound heritage of Indian craftsmanship.
tradition
and craftsmanship at its finest.
(ADVERTORIAL DISCLOSURE: The aforementioned press release has been supplied by
VMPL
ANI will not bear any responsibility for the content thereof).
Provided by Syndigate Media Inc. (
Syndigate.info
).
by admin | Mar 24, 2025 | fashion & style, fashion and style, fashion design, style, women's fashion and style
The rose lives, it thrives!
The central theme of the collection revolves around the rose—a peerless symbol of femininity—being both fragile and assertive, nuanced and self-reliant, charming and perpetually changing.
“I view this collection as an open invitation into our world—a tribute to femininity and floral beauty,” asserts designer and brand founder Magda Butrym in an H&M press statement. “Every item captures the essence of Slavic romanticism.”
The rose serves as a recurring symbol in Slavic mythology, embodying the poetic essence of the Romantic period along with elements of Polish folk traditions. In her newest anthology, Butrym aims to draw in an unprecedented number of readers to explore the realm of Slavic mystique.
As stated by Poland’s national poet
Adam Mickiewicz
“The rose is alive! A spirit has inhabited it,” and this bloom serves as an enduring symbol of the resilience shown by women during the tumultuous period in 19th-century Polish history, where they demonstrated remarkable fortitude and assurance amidst widespread despondency.
This collection marks the 10th anniversary of the Magda Butrym brand, offering a chance to revisit some of its most distinctive designs.
It features archival designs from the fashion house ranging from ethereal dresses reminiscent of flower petals to broad-shoulder blazers and generously proportioned structured coats.
Slavic Venus
Several standout items from this collection feature a vibrant red ruffled dress evocative of a cluster of roses, an elegant flowy lace piece, and a rich burgundy leather jacket. Every garment encapsulates the spirit of the line, blending gracefulness, assertiveness, and exceptional artistry.
Dresses featuring hues of pink and red adorned with an emotive floral design catch the eye. These pieces contour the figure offering a contemporary yet adaptable appearance. Classic black ensembles distinguished by their pronounced shoulders and rose-patterned inner linings highlight Magda’s structural perspective on style.
We are delighted to welcome everyone into Magda’s intense and lyrical universe. This range brims with energy and happiness, showcasing the designer’s remarkable talent for depicting modern womanhood distinctively,” remarks Ann-Sofie Johansson, who serves as the Creative Advisor at H&M.
The accessory lineup features flower-adorned sandals, distinctive floral-shaped earrings embellished with silver crystals, along with silk scarves that reimagine Polish elegance in a modern light.
The collection will debut on hm.com and at select stores starting Monday, April 24, 2025.
‘Magdalena’ in Paris
Magda Butrym made yet another appearance at
Paris Fashion Week
, unveiling the ‘Magdalena’ collection for the autumn/winter 2025-2026 season. The presentation occurred within an opulent setting offering views of Parc Monceau, featuring Polish glass artwork alongside handmade knitted lace. Here, the models showcased designs that seamlessly blended romantic elements with robust aesthetics.
Her creations have graced the looks of numerous celebrities including Gigi Hadid, Dua Lipa, Rihanna, Rosie Huntington-Whiteley, Selena Gomez, Natalie Portman, Jennifer Lawrence, and Hailey Bieber, thereby solidifying the brand’s status amongst prestigious international luxury fashion brands.
Butrym’s signature pleats, flower-shaped embellishments, and large blazers, drawing from the 1980s aesthetic, highlighted her distinctive look. This range pays homage to Polish tradition, artfully reimagined for contemporary wear with an international allure.
by admin | Mar 24, 2025 | fashion & style, fashion and style, news, style, women's fashion and style
Highlighting the dual nature characteristic of the Clash de Cartier collection, its latest additions showcase bold proportions with enlarged studs—some pieces go further with diamond-encrusted clous de Paris details.
Achieving excellence requires a specific kind of stylistic brilliance when combining opposing elements, contrasts, differences—even conflicts—and making them work harmoniously together.
This method has long been inherent.
by Cartier
After all, this is the quintessential and legendary Parisian maison, renowned for its expertise in haute joaillerie spanning almost 200 years, and boasting a clientele filled with stars and monarchs. However, the esteemed French brand is equally adept at pushing boundaries, constantly dedicated to elevating the realm of jewelry craftsmanship to new heights.
The intriguing contrast showcased in the appropriately titled Clash de Cartier collection was launched in 2019. This line displays a robust, unyielding, rough aesthetic yet merges it seamlessly with the characteristic elegance and smoothness that enthusiasts of the brand appreciate.
Are you looking for insights into the most significant issues and global trends? Find your answers here.
SCMP Knowledge
Our updated platform features handpicked content including explanations, frequently asked questions, detailed analysis, and informative infographics, all provided by our prestigious team.
The Clash de Cartier collection has been refreshed with an impressive array of new items that beautifully showcase its bold aesthetic. Featuring exaggerated dimensions and confident studs, these additions are set to transform any outfit.
The most eye-catching additions amongst the latest collection are undoubtedly the oversized interpretations of rings, earrings, necklaces, and bracelets. These items boast a notably bold design. Crafted from rose gold, they feature abundant embellishments such as rose gold spikes and beads, creating a dramatic visual effect.
Proving that
Cartier excels in intricacy.
As important as assertiveness, though, the adaptable variations of the pieces in this collection highlight their fluidity, suppleness, and timeless wearability.
qualities of its jewellery
Despite this, these pieces are adorned with beads and studs, featuring the signature pointed clous carrés, which requires nearly 50 hours of meticulous manual assembly. Offered in shades of rose gold, white gold, or completely encrusted with diamonds—where each facet of the clous carrés holds a single gem—the collection comprises bracelets and necklaces, some designed to loop around the neck two times over.
Combining a strikingly bold punk style with graceful fluidity, each item in the Clash de Cartier collection offers an alluring contradiction and a vivid exploration of contrasts.
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8 participants from the Hong Kong study group visiting Mainland China have tested positive for norovirus infection.
Probe initiated following breach of student records at prestigious Hong Kong institution
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The article initially appeared on the South China Morning Post (www.scmp.com), which is the premier source for news coverage of China and Asia.
Copyright © 2025. South China Morning Post Publishers Ltd. All rights reserved.
by admin | Mar 23, 2025 | clothing and apparel, denim, fashion & style, fashion and style, lifestyle
Jaket
denim
Memang tidak pernah lekang oleh waktu! Trennya sudah ada sejak zaman orang tu kita dahulu, ternyata hingga kini masih menjadi pilihan utama bagi banyak kalangan.
millennials
Dan generasi Z. Alasannya terutama adalah, tentu saja, karena bahannya yang nyaman dan sesuai untuk semua jenis.
outfit
. Sekedar
hangout
Di kafe atau menonton pertunjukan festival musik, biasanya orang memakai jaket.
denim
menjadi andalan.
Tapi sebetulnya sangat disayangkan kalau jaket itu
denim
hanya kamu yang digunakan untuk itu saja
outfit
Anda terlihat santai. Meskipun begitu, jaket tersebut.
denim
bisa lho kamu jadikan
outerwear
untuk menuju ke tempat kerja bahkan
formal occasion
Kamu hanya perlu mencampurnya dengan berbagai warna.
fashion item
yang mendukung. Agar Anda memiliki inspirasi dalam memakai jaket
denim
Untuk setiap acara, berikut Popbela susun 7 gaya fashion yang menampilkan jaket.
denim
yang bisa kamu tiru!
1. Seragam berwarna putih penuh, gunakan blazer tersebut
denim
sebagai
statement
!
Ingin tampil dengan gaya santai, tidak perlu khawatir itu semua.
mix & match fashion item
. Cukup pasangkan jaket
denim
dengan kaos,
jeans
dan
sneakers
, kau sudah siap untuk pergi nih! Agar bisa memakai jaketnya.
denim
kamu terlihat lebih
statement
, pilih
outfit
berwarna putih. Selain terlihat lebih bersih, warna putih juga memberikan
look
yang lebih cerah.
2. Cocok untuk tiap acara, kombinasikan jaket
denim
dengan
leather skirt
Sebagai pilihan mode kedua, buatlah tampilan fashionmu semakin beragam dengan trik sulapnya.
stunning
dengan memasangkan jaket denim,
turtleneck cropped top
dan
leather skirt
. Jaket
denim
yang memiliki bercak putih juga oke. Nggak hanya acara santai,
look
pertama ini pun cocok buat dipake di acara yang lebih resmi. Di waktu malam, cukup tambahkan beberapa pernak-pernik yang akan membuat penampilanmu jadi lebih mewah, seperti contohnya kalung atau anting.
hoop
yang lebih besar atau mungkin juga dengan
high knee boots
berwarna hitam yang elegan.
3.
Catchy
ketika hadir di peragaan busana menggunakan jaket
denim
dan
maxi dress
Kenakan
maxi dress
bermotif kotak-kotak untuk menghadiri undangan pegelaran busana adalah pilihan yang tepat.
Dress
Bermotif kotak-kotak ini dikenal karena desainnya yang tidak begitu resmi tetapi juga tidak terlalu santai.
Mix & match
kamu jangan berhenti sampai situ saja. Pasangkan dengan jaket
denim
yang mempunyai aksen pita dan
ripped
dibagian bawah jaketmu.
Catchy
!
4. Ada
meeting
mendadak! Pasangkan
fashion item
yang tampak resmi menggunakan jaket
denim
Ada
meeting
tiba-tiba? Wah, kau harus cepat, Bela! Meskipun kau tidak memiliki banyak waktu untuk mempersiapkan diri, jangan gunakan pakaian sembarangan, ya! Kita perlu tampil masih profesional di tempat kerja. Pilihlah kaos dengan atasan yang sesuai,
wide length pants
berbahan
suede
,
leather bag
serta
pointed shoes
yang timeless nan elegan. Sebagai
outerwear
Tidak ada salahnya jika Anda memilih untuk mendapatkan jaket.
denim
. Jangan khawatir, jaket
denim
tidak akan membuatmu tampak terlalu santai lho, bahkan dengan memakai jas hujan itu.
denim
bisa menjadi
statement point
pada
total look
kamu.
5.
Dress
yang
catchy
akan semakin
catchy
dengan jaket
denim
Mulai bingung menentukan
outfit
untuk jalan-jalan saat siang hari?
Look
ini bisa menjadi pilihan kamu, Bela! Coba deh, gunakan
dress
berwarna terang yang dapat membuat Anda lebih bersemangat. Sebagai contoh, seperti warna kuning, merah, atau
orange
. Supaya nggak terlihat
ngejreng
, jaket
denim
Jadi asistennya. Jaket jeans berwarna biru muda yang khas sangat pas jika dicampurkan dengan semua tipe warna, bahkan yang cerah sekalipun. Pakaian trendi ini dapat membuatmu bergairah seharian loh!
6. Jangan kelewatan untuk ikut tren
denim on denim
Denim on denim
kembali
ngetren
nih. Kamu jangan sampai melewatkan moment ini untuk pakai
outift
serupa. Kamu bisa mulai dengan jaket
denim
dengan
jeans
. Berikan
total look
yang lebih
edgy
dengan
sunglasses
, tas dan
high heels
yang
statement
Sungguh mengecewakan! Popbela pasti setuju,
look
Ini akan membuatmu menjadi fokus utama perhatian.
7. Tidak perlu khawatir untuk memakai jaket itu.
denim
untuk ke kantor
Siap bilang jaket
denim
nggak bisa kamu gunakan untuk ke kantor? Yuk coba
look
satu ini! Kamu hanya perlu pasangkan jaket
denim
dengan
blouse
dan kulot berwarna netral. Warna-warna netral pada
outfit
ke kantor adalah warna yang cukup aman kok. Supaya terlihat lebih formal namun tetap
high fashion
Tidak ada salahnya jika Anda melakukan itu.
high knee boots
dengan motif
animal print
yang
catchy
. Sebagai tambahan akhir, Anda dapat mengaplikasikan
clutch
atau
kelly bag
. Mudah kan, Bela?
