Clad in cozy overcoats and fuzzy caps, many individuals have ventured out into Moscow’s crisp early-spring climate, standing patiently in line. However, their motivation isn’t to catch sight of a star or visit a special showcase; rather, what draws them is the opportunity for Japanese visas.
As many European countries have prohibited direct flights with Russia, and Japan has introduced visa benefits, Russian travelers are seeking out novel vacation spots. They’re taking advantage of their currency’s strength and an increase in real wages due to the country’s economic upturn following substantial wartime expenditures made by Moscow in the conflict in Ukraine.
In the 2024 edition of Condé Nast Traveler’s annual Readers’ Choice Awards, Japan was voted as the globe’s top travel destination by its readers. This year, the country recorded over 36.8 million visitors, surpassing the pre-pandemic high of approximately 32 million set back in 2019, as per data provided by the Japan National Tourism Organization.
Japanese carriers no longer operate direct routes to Russia, yet the Japanese embassy in Moscow reported that the number of Russian visitors was rising alongside the growing availability of connecting flights.
Dmitry Gorin, the vice president of the Russian Union of Tourism Industry, stated that the number of Russians vacationing in Japan is expected to double this year, reaching approximately 200,000 from about 100,000 in 2024.
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Gorin noted that queues at the embassy are expected because Japan’s renowned cherry blossoms in spring attract many visitors.
He emphasized that the crucial factors were simple visa procedures and budget-friendly flights.
In November, Japan eliminated the requirement for Russian visitors to submit paperwork beforehand to prove they had reserved accommodation for their stay. Round-trip tickets, frequently involving layovers in China, begin at approximately 40,000 rubles ($477.64), according to Gorin.
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As she waited in line for her appointment at the Japanese embassy in Moscow, she mentioned that the more straightforward visa procedure had motivated her to purchase tickets.
She mentioned, ‘We have been wanting to visit for quite some time now.’ However, traveling to Europe has become increasingly challenging recently. Given that obtaining a visa for Japan only requires around four to five days, they opted to make their trip there instead.’
Prior to Russia initiating the dispute in Ukraine in February 2022, countless Russians visited Europe annually. These journeys, which now require detours due to most European airspace being off-limits to Russian airlines, have grown costlier.
The current yearly visitor count of approximately 300,000 individuals is roughly 90% lower than the figures from 2019, as stated by Gorin.
Russia’s economy experienced a temporary downturn due to sanctions, but it quickly recovered. Soaring consumer demand, particularly for air travel, has pushed the economy towards overheat. However, the ruble’s significant strengthening this year—driven by optimism about improved relations between Washington and Moscow potentially leading to a resolution of the conflict in Ukraine—has primarily benefited Russian travelers going to Japan and other destinations.
Most international travelers have shifted their focus to destinations that haven’t enforced sanctions against Moscow.
“The appreciation of the ruble has a direct impact on tour costs and consumer enthusiasm for overseas vacations,” stated Lyubov Voronina, who leads international initiatives at travel comparison website sletat.ru.
Voronina stated that depending on their travel plans, tourists can presently save anywhere from 10% to 30%.
This timing is ideal for many who now benefit from increased spending money alongside reduced costs.
“I’ve had this dream for a very long time, even back when I was a child,” stated Nikita at the embassy.
I now have the funds available and have made my decision to proceed. Additionally, the costs have decreased.
The main hurdle for Russians is the lengthy line, but when Anton was questioned about whether he feared not having enough time to file his application that day, he merely responded with, “I’ll just come back tomorrow instead.”