The Ministry of Tourism and Sports intends to revamp its approach for the latter part of this year in response to the declining Chinese market and diminished trust after the recent earthquake. The aim is to set up a fresh crisis management group.
The ministry plans to engage in discussions with a strategic advisory group to guide the Tourism Authority of Thailand as they implement this initiative, stated Natthriya Thaweevong, who serves as the permanent secretary of the ministry.
Thailand has encountered several issues this year impacting tourist confidence, such as the earthquakes that struck both Myanmar and Thailand recently, along with worldwide economic difficulties, according to Ms. Natthriya.
She mentioned that the nation can no longer depend on the Chinese market as heavily as it once did. Before the pandemic hit in 2019, Thailand saw an all-time high of 11 million tourists arriving from mainland China. However, the comeback after the pandemic has been sluggish, with visitor counts failing to recover fully so far. The previous year witnessed approximately 6.7 million Chinese travelers visiting the country, and projections for this year anticipate about 7 million arrivals.
The Tourism and Sports Minister, Sorawong Thienthong, announced the establishment of a Tourism Risk and Crisis Management team aimed at supporting the sector. This team will include members representing various organizations within the tourism supply chain, including entities like the Interior Ministry and the Department of Land Transport.
Based on early responses from businesses, he mentioned that the ministry intends to work alongside the Bangkok Metropolitan Administration to provide certification for hotels that successfully pass a security inspection post-earthquake.
“We aim to concentrate on conveying one key message: Thailand remains a secure destination for travelers,” he stated.
Mr. Sorawong mentioned that the Chinese market is particularly reactive to information about the earthquake, and the ministry intends to talk with the Chinese ambassador to try and rebuild trust.
He mentioned his intention to bring influential figures from China’s media landscape to showcase that every province across the nation is safe for tourism, along with Bangkok, which faced the biggest impact.
In light of the approaching Songkran festivities, all events are scheduled to proceed without changes. The ministry has requested that the Tourist Police collaborate with local law enforcement agencies to guarantee tourist safety across key regions.
It also motivates visitors to install the Thailand Tourist Police app, enabling them to get direct warnings from the Tourist Police in case of any unforeseen incidents.
Mr. Sorawong expressed his belief that the slow-down in booking activities wouldn’t persist, since officials have been diligently addressing the problem.
The president of the Thai Hotels Association, Thienprasit Chaiyapatranun, stated that the government ought to implement the domestic co-payment tourism promotion program at the earliest opportunity.
He projected that the typical hotel occupancy rate for April and the Songkran holiday season would stay at approximately 60%, which is below the previous year’s figure of 65%.
In the meantime, a spokesperson for the Thai Airlines Association mentioned that flight reservations experienced a decline of 40-60% over the two days following the earthquake. Notably, there was an exceptionally steep reduction in bookings from China, which fell by 60%.
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