Korean Startups Dominate Niche AI Market in Image and Video Analysis

Korean Startups Dominate Niche AI Market in Image and Video Analysis

Startups from South Korea that focus on enhancing images and videos through artificial intelligence (AI) technology are achieving significant global recognition. These companies are excelling in specific sectors within AI where major U.S.-based corporations have typically held sway.

LVMH, a luxury group, employs AI for spotting fakes from their premium labels. This artificial intelligence monitors online marketplaces and social platforms, pinpointing illicit luxury items, gathering proof, and flagging breaches. Developed by MarqVision—a firm started in 2019 by South Korean entrepreneur Lee In-sup in America—the tech aids over 300 international brands and content providers globally. Led by this ex-McKinsey advisor, MarqVision’s platform identifies both knockoff products and unapproved merchandise transactions like stolen comics and videos. In just last year, they uncovered more than 50.41 million instances of infringement and piracy activities, amassing approximately $17 million ($25 billion KRW) annually across the globe.

Although major players in large language models (LLMs) include prominent US-based technology corporations such as OpenAI, Google, Microsoft, and Meta, South Korean start-ups boasting extensive knowledge in visual artificial intelligence have carved out a niche for themselves in specific sectors. Industry experts anticipate that AI-powered imaging and videography capabilities will be crucial components in areas such as self-driving vehicles.

The South Korean startup Twelve Labs, which was the first to secure significant funding from AI hardware company NVIDIA, has garnered notice for its advanced AI-driven video search capabilities. This technology enables the identification of particular scenes—such as “a person grasping a pen inside an office”—within extensive recordings in merely one second. Major entities like MLSE, the leading sports entertainment organization in North America, along with the NFL, utilize this AI system developed by Twelve Labs to examine game videos, extract pivotal instances, and produce fresh material.

Korean artificial intelligence firms are advancing significantly in the field of medical imaging, which relies heavily on non-verbal data such as MRIs and CT scans. AIRS Medical, an AI-driven healthcare firm, has created specialized software designed to improve MRI clarity, expedite scanning processes, and enhance overall image quality. This innovative solution is utilized by over 460 health facilities spanning 26 nations worldwide—including locations in the United States, United Kingdom, Germany, and Japan—with international earnings accounting for more than fifty percent of their total income.
Another Korean startup named Inocras specializes in using AI to scrutinize individuals’ complete genetic makeup for both diagnosing cancers and tailoring treatments accordingly. They collaborate closely with the Broad Institute—a renowned genomics institute linked to MIT and Harvard—to reassess information derived from what is globally recognized as one of the most extensive databases dedicated to cancer patients’ genomic profiles known as The Cancer Genome Atlas (TCGA).

The achievements of Korean start-ups in non-language-based artificial intelligence (AI) can largely be credited to easier development processes relative to those involving language models. Unlike language-focused systems, these do not require large volumes of textual information—often available predominantly in English—which presents obstacles for nations lacking abundant resources of this type of content. According to Lee Kang-joon, CEO at Dunamu & Partners—an investor in companies like AIRS Medical and Inocras—the advantage lies in Korea’s ability to leverage centrally managed healthcare datasets sourced from leading institutions within Seoul along with the national Health Insurance Review & Assessment Service; conversely, American counterparts face greater complexity due to needing dispersed collections from various regional facilities.
Additionally, focusing specifically on industry-oriented AI solutions has shown significant advantages. As stated by a spokesperson from MarqVision, “Asian markets characterized by robust online retail sectors gain an edge through their capability to compile comprehensive databases related to counterfeiting images.” This approach enables them to develop advanced technologies much earlier than competitors—in MarqVision’s case even prior to platforms similar to ChatGPT gaining prominence—and achieve global recognition today.

Respon XL terhadap Rencana Saringan Jaringan (MOCN) untuk Cepatkan Implementasi 5G

Respon XL terhadap Rencana Saringan Jaringan (MOCN) untuk Cepatkan Implementasi 5G



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, JAKARTA —PT
XL Axiata
Tbk. (EXCL) menyebut model
multi-operator core network
(MOCN) bisa jadi solusi efektif dalam mendorong penerimaan lebih cepat.
5G
di Indonesia.


Adapun, Kementerian Komunikasi dan Teknologi Digital (
Komdigi
Berencana untuk mengubah menjadi MOCN atau
sharing network
untuk mempercepat layanan 5G.


Alvin Aslam, Kepala Grup Regulasi dan Hubungan Pemerintah XL Axiata, menekankan bahwa salah satu faktor penting dalam penerapan layanan 5G adalah adanya alokasi spektrum yang memadai untuk mendukung penggunaan teknologi tersebut.


Komdigi Perkuat Jaringan Model Sharing Network (MOCN) 5G, Cepat Undang Operator Seluler


Menurut Alvin, MOCN adalah salah satu metode yang dapat diterapkan untuk mendorong pertumbuhan jaringan 5G lebih cepat. Secara fundamental, MOCN mengoptimalkan pembagian frekuensi dengan menggunakan spektrum secara bersama-sama di antara para penyedia layanan.


Alternatif lainnya merupakan penugasan spektrum frekuensi ke pada operator dengan cara yang paling efisien di setiap area.
layer band
spektrum yakni
low band
untuk
coverage
dan
mid band
“Untuk kemampuan yang secara eksternal 5G telah teruji,” ujar Alvin kepada
Bisnis
dikutip, Minggu (23/3/2025).

:

Menkominfo Berharap MOCN Mendukung Percepatan Pengembangan Jaringan 5G


Alvin menyebutkan bahwa penyebaran dari pembagian spektrum frekuensi ke semua penyedia layanan sangatlah krusial agar para operator dapat menjaga kompetitifitasnya.


“Oleh karena itu, pemerintah harus memastikan penentuan pembagian sumber daya yang sesuai untuk semua operator, misalnya dengan menerapkan batas pada pembagian yang ada,” katanya.

:

Indosat Berharap Integrasi Jaringan MOCN Selesai di Kuartal I Tahun 2023


Diberitakan sebelumnya,


Nezar Patria, Wakil Menteri Komunikasi dan Digital (Wamenkomdigi), menyebut bahwa mereka sedang meninjau kelebihan dan kekurangan dari MOCN.


Nezar pun menyebut model
sharing network
Ini menawarkan berbagai keuntungan apabila diterapkan di Indonesia.


Oleh karena itu mari kita mulai dengan mencoba membuat review terlebih dahulu.
sharing network
ini kalau secara hitungan
cost
dan
benefit-
nya itu lebih banyak
benefit
-nya,” kata Nezar kepada
Bisnis
, Kamis (20/1/2025).


MOCN merupakan konsep bagi para penyedia layanan seluler untuk bisa menggunakan bersama-sama fasilitas dari jaringan akses nirkabel (RAN), seperti tiang penopang, antena, serta pita frekuensi, meskipun mereka masih menjaga keutuhan jaringan inti masing-masing.
core network)
mereka secara terpisah.


Model ini disebut telah sukses diimplementasikan di Malaysia, sehingga luasan jaringan 5G di negara tersebut sudah mencapai 80%.


Sementara itu, kemajuan jaringan 5G di Indonesia belum begitu signifikan. Bahkan, Malaysia telah menerapkan teknologi 5G secara bersamaan dengan Indonesia sejak tahun 2021.

Electric Car Charges Up to 250 Miles in Just 5 Minutes

Electric Car Charges Up to 250 Miles in Just 5 Minutes


  • EXPLORE FURTHER: Electric vehicle brakes generate pollutants more harmful than those from diesel exhausts.

Although electric vehicles may attract environmentally aware drivers, the concern over battery depletion before reaching one’s destination deters numerous potential buyers.

However, the Chinese EV manufacturer BYD asserts that their newest models will put an end to ‘range anxiety.’

BYD says its new charging system, dubbed the ‘Super-E Platform’, can enable a car to travel 250 miles (400km) after just five minutes of charging.

This 1,000-kilowatt (kW) charger – double the power of its competitor
Tesla
Supercharger – able to replenish an electric vehicle’s battery in the same duration it takes to refuel a traditional car.
petrol
car with fuel.

Last year, BYD was
the globe’s second biggest producer of battery-operated electric cars
just slightly behind Elon Musk’s Tesla.

This recent advancement might propel the Chinese firm to the leading spot by attracting purchasers who are hesitant to abandon their traditional gasoline vehicles.

The BYD founder, Wang Chuanfu—who is frequently referred to as
China
‘s
Elon Musk
mentioned during a launch event in Shenzhen, China, that the brand’s upcoming vehicles would reach ‘fuel-parity’ when it comes to refueling.

Mr Wang added: ‘In order to completely solve our users’ charging anxiety, we have been pursuing a goal to make the charging time of electric vehicles as short as the refuelling time of petrol vehicles.’

BYD states that the newly introduced ultra-fast charging tech will first be featured in two models released this year: the Han L sedan and the Tang L SUV.

The Han L sedan and the Tang L SUV both have slightly lower starting prices.
the typical cost of an electric vehicle in the UK
ranging from 270,000 to 350,000 yuan ($37,300-$48,350 or £28,700-£37,300).

The firm asserts that this car model’s innovative battery design enables drivers to gain approximately 1.20 miles (2 kilometers) of additional range per second when charged at maximum capacity.

officially has a rating of ’10C,’ indicating that these vehicles can achieve a full charge in just one-tenth of an hour, which equates to six minutes.

Rapid charging necessitates the transfer of substantial electrical power, implying the generation of both a high voltage and a significant current concurrently.

One of the primary obstacles to boosting charging efficiency is the substantial amount of heat generated by high currents, posing risks when accumulated within a sizable battery.

To address this issue, BYD claims it has succeeded in decreasing the internal resistance of the battery, which implies that the battery generates less heat as current flows through it.

Moreover, the firm claims it has developed new silicon carbide power chips capable of handling increased voltage levels.


In a post on the Chinese social media platform Weibo, translated via Google Translate, the company says: ‘BYD officially releases flash charging battery with ultra-high voltage of 1000V, ultra-large current of 1000A and ultra-large power of 1000kW.’

At the launch event, Mr. Wang stated, “For the first time in our sector, we have reached the milestone of megawatts in terms of charging power.”

This power level increases the capacity of most charging systems found in the UK and the US by two or three times.

Tesla’s most recent batch of Superchargers can achieve up to 500 kW, whereas the majority of the older models do not have this capability.
peak at somewhere from 250 to 400 kW.

A majority of Tesla’s Superchargers in the United Kingdom can supply sufficient power for driving up to 172 miles (277 kilometers) following just 15 minutes of charging.

According to BYD, they intend to set up a network of 4,000 fast-charging stations throughout China.

Stronger charging stations need direct connection to the power grid along with specialized cooling systems to avoid overheating.

This indicates that the new flash-charging system might necessitate building further infrastructure, such as constructing extra substations and transformers.


Nonetheless, BYD has not offered any details regarding the timeline for building these stations or how they intend to fund their construction.

Similarly, BYD states that the technology will initially be accessible solely within China, and they have not verified if they intend to deploy flash chargers in other locations.

Faster charging and better range have been seen by many industry analysts as the key to switching from cars with internal combustion engines, which emit pollutants.

According to a 2024 survey conducted by management consultancy firm McKinsey & Company, 40 percent of potential electric vehicle (EV) purchasers aimed for over 400 miles of range on a single battery charge—approximately equivalent to the typical distance a gasoline-powered car can cover with one full tank.

Similarly, 42 percent of participants indicated that charging speed is their primary concern.

Out of these individuals, 60 percent expressed their preference for charging times of 30 minutes or shorter.

BYD’s advancement has been met with approval from global markets and could potentially assist them in surpassing their competitor Tesla over an extended period.

Following the announcement, BYD’s shares surged to an all-time peak, rising by 4.1 percent on Tuesday to reach a value of HK$408.80 ($52.59) on the Hong Kong Stock Exchange.

Meanwhile,
On Tuesday, Tesla’s stock value fell by 5.5 percent.
, adding another 4.8 percent drop from Monday.

Overall, Tesla’s valuation dropped by 44 percent throughout 2025 due to investor concerns about CEO Elon Musk’s prominent association with Donald Trump.

Since Trump’s election,
The automotive company has experienced over $800 billion (£617bn) erased from its stock market value.

Read more

Huawei Pura X Diluncurkan: Smartphone Lipat dengan Desain Layar Unik

Huawei Pura X Diluncurkan: Smartphone Lipat dengan Desain Layar Unik


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Vendor ponsel dari China, Huawei, aktif meluncurkan perangkat genggam dengan desain luarbiasa. Setelah sebelumnya menghadirkan Huawei Mate XT dengan layar fleksibel berkelipatan tiga, saat ini mereka telah mempersembahkan model terbaru yakni Huawei Pura X dalam pasar lokal mereka.

Huawei Pura X adalah smartphone yang memiliki desain lipat seperti cangkang kerang.
(clamshell)
Alias ponsel lipat seperti seri Galaxy Z Flip maupun Oppo Find N memiliki ciri khas tersendiri. Akan tetapi, tampilan perangkat ini berbeda dari sebagian besar ponsel lipat yang tengah beredar di pasaran saat ini.

Dapat dikatakan demikian sebab panel utama pada Huawei PureX Fold memiliki bentuk yang lebih luas dibandingkan dengan telepon genggam lipat lainnya.
flip
Umumnya, ponsel lipat atau smartphone konvensional mempunyai rasio layar kira-kira 21:9. Akan tetapi, rasio layar pada perangkat Huawei PureX adalah 16:10.

Layar depan dari smartphone ini menggunakan teknologi Foldable LTPO2 OLED berukuran 6,3 inci dengan resolusi mencapai 1.320 x 2.120 piksel, serta memiliki desain yang dapat dilipat.
refresh rate
120 Hz. Pada sisi atas layarnya, terpasang modul berbentuk lubang untuk menampung kameranya.
selfie
10 MP (f/2.2).

Di samping layar utama berukuran lebar, terdapat juga layar tambahan
(cover screen)
Huawei Pura X memiliki ukuran yang lebih besar dibandingkan dengan ponsel lipat tersebut.
flip
kebanyakan.
Cover screen
Alat ini dilengkapi dengan panel OLED LTPO2 berukutan 3,5 inci dan memiliki resolusi sebesar 980 x 980 piksel.

Menariknya,
cover screen
Ini dapat digunakan untuk banyak keperluan karena ukurannya yang luas serta bentuknya yang persegi panjang, bukan memanjang.

Oleh karena itu, para pengguna dapat membuka sejumlah aplikasi tanpa perlu khawatir tentang lokasinya.
portrait
atau
landscape
ketika ponsel berada dalam posisi terlipat.

Pada saat posisi
landscape
dan dilipat, posisi engsel
(hinge)
akan ditempatkan di sebelah kiri, sementara itu saat berada pada posisi
portrait
, posisi
hinge
akan terletak di posisi bawah.

Lanjut membahas
cover
screen
, layar ini bisa menampilkan berbagai notifikasi dan animasi dari fungsi utama ponsel, mulai dari telepon, jam, pemutar musik, hingga membuka berbagai aplikasi yang mendukung.

Masih tentang desain, di sisi lainnya
cover screen,
tersedia modul kamera berbentuk oval yang mengandung tiga lensa kamera, termasuk satu kamer utama dengan resolusi 50 MP (aperture f/1.6) dan lainnya.
ultrawide
40 MP (f/2.2) serta kamera telefoto beresolusi 8 MP (f/2.4, 3,5x zoom)
optical zoom
).

Secara umum, ukuran Huawei Pura X adalah panjang, lebar, dan ketebalan 143,2 x 91,8 x 7,2 mm saat tidak dilipat, serta menjadi 91,7 x 91,7 x 15,1 mm setelah dilipat.


Pakai HarmonyOS 5.0

Beralih ke aspek
software
, hal ini berbeda pula dari telepon genggam
flip
Sebagian besar, perangkat Huawei Pura X beroperasi menggunakan sistem operasi HarmonyOS 5.0. Karena itu, ponsel ini tidak disertai dengan aplik-app yang terdapat di Google (seperti Google Mobile Services/GMS) ataupun memiliki toko aplikasi Play Store.

Antarmukanya (UI) dari HarmonyOS menggunakan desain Android Open Source Project (AOSP), yaitu versi UI Android yang telah diperkenalkan oleh Google dan dapat diubah-ubah oleh banyak pengembang lainnya. Sementara itu, Huawei PureX tidak dilengkapi dengan izin untuk memulai sistem operasi Android.

Untuk hal terkait kinerja, Huawei tidak memamerkan
chipset
Apa saja yang digunakan oleh ponsel ini? Meski demikian, perangkat itu datang dengan beberapa pilihan RAM mencapai kapasitas maksimum 16 GB serta ruang penyimpanan.
(storage)
hingga 1 TB.

Fitur tambahan pada smartphone ini meliputi baterai dengan kapasitas 4.720 mAH yang mendukung charging cepat menggunakan kabel 66.
watt
dan nirkabel 40
watt
, ditambah dengan koneksi satelit untuk komunikasi di area sulit mendapatkan sinyal.

Di pasaran China, model Huawei Pura X hadir dengan pilihan warna Hitam, Putih, dan Perak. Untuk edisi terbatasnya, ada dua variasi warna ekstra yakni Hijau Motif dan Merah Motif, seperti yang dijelaskan sebelumnya.
KompasTekno
dari
GSMArena,
Jumat (21/3/2025).

Ponsel tersebut sudah dapat dibeli di tempat itu dengan harga seperti berikut:

  • 12/256 GB: 7.499 yuan (kira-kira Rp 17 juta)
  • 12/512 GB: 7.999 yuan (kira-kira Rp 18,1 juta)
  • 16/512 GB: 8.999 yuan (kira-kira Rp 20,4 juta)
  • 16/1 TB: 9.999 yuan (kira-kira Rp 22,7 juta)

belum diketahui apakah perangkat smartphone melipat ini bakal tersedia dan dipasarkan di Indonesia atau belum.

6 Bulan Menggunakan Samsung Galaxy Tab S10+: Praktis dan Mudah Bawa KeMana-Mana

6 Bulan Menggunakan Samsung Galaxy Tab S10+: Praktis dan Mudah Bawa KeMana-Mana

Samsung Galaxy Tab S10+ hadir dengan desain kompak sambil menyuguhkan kemampuan hampir setara seperti sebuah laptop, namun masih cukup ringan untuk dibawa kemanapun Anda pergi saat beraktivitas. Bisa dibilang, ini adalah tablet Android paling unggul di pasaran sekarang, cocok menjadi teman kerja dan penunjang mobilitas harian Anda.

Mengapa saya menyebut pengalamannya serupa dengan menggunakan laptop? Alasannya adalah karena tablet ini telah dilengkapi dengan Book Cover Keyboard yang sudah disertakan.
include
Pada saat membeli, keyboard ini terbilang sangat fleksibel karena dapat dipasang dan dicopot berdasarkan kebutuhan Anda.

Pada tablet ini, terdapat opsi penyesuaian yang memungkinkan Anda mengubah mode secara otomatis menjadi Samsung DeX ketika book cover keyboard dipasang. Saya sering menggunakan fitur Samsung DeX ini karena memberikan fleksibilitas dalam menjalankan beberapa aplikasi sekaligus pada satu layar, hampir sama seperti cara kerja sebuah laptop.


Secara kemudahan dan fungsi, tentu kami sangat merekomendasikan Samsung Galaxy S10+ untuk dibeli. Tak dipungkiri tablet memang punya nilai plus dalam urusan fleksibilitas. Kalau lagi malas pakai keyboard, bagian ini bisa dicopot. Mau ngetik di layar, bisa langsung karena sudah
touchscreen
Anda dapat membawanya hanya dengan menggunakan satu tangan pun.

Belum termasuk yang telah disertakan dengan stylus S Pen untuk keperluan menggambar,
sketching
, tandai tangan secara digital bahkan balas pesan singkat dengan mudah. Sesuai untuk Anda yang sedang menggunakan S Pen dan enggan ketik melalui touchscreen.
on-screen keyboard
dan dalam keadaan tanpa membawa keyboard-nya.

Layar lebar

Ukuran layar tablet ini adalah 12,4 inci, tetapi Anda tidak boleh hanya fokus pada besarnya layar saja. Bagi para penggemar maraton film, tablet ini cocok untuk digunakan dalam menjelajahi konten seperti Netflix, Disney+ Hotstar hingga menikmati video di YouTube selama ber jam-jam.

Layarnya punya spek AMOLED 2X dan kedalaman 16 juta warna. Cerah, mampu menawarkan detail dan warna vibrant yang jernih. Saking jernihnya, video beresolusi rendah bisa terlihat tajam meski diputar di ukuran layar yang besar.

Kualitas suaranya lumayan baik. Saya dapat mengatur pengaturan equalizer melalui aplikasi Sound Assistant yang tersedia di Galaxy Store. Bunyi dialog dalam film terdengar jelas pada perangkat ini. Pengalamatan nonton film maraton? Sangat memuaskan.

Prosesor cepat banget, daya tahan baterainya juga sangat lama.

Bagian ini mungkin menjadi elemen yang cukup mengejutkan bagi sebagian orang. Samsung Galaxy S10+ dipersenjatai oleh chipset Mediatek Dimensity 9300+ (diproduksi menggunakan proses 4 nm) berarsitektur okta-kernel (1x kecepatan 3,4 GHz untuk Cortex-X4, 3x kecepatan 2,8 GHz juga untuk Cortex-X4, dan 4x kecepatan 2,0 GHz untuk Cortex-A720). Prosesor ini sangat lancar ketika menjalankan banyak aplikasi secara bersamaan selama lebih dari empat jam, bahkan saat melakukan pengeditan video.

Tidak terduga bahwa daya tahan baterenya sangat lama. Tablet ini dilengkapi dengan baterai berkapasitas 10.090 mAh (tipe biasa). Ia cukup hemat energi dan tidak memancarkan kepanasan atau overheating ketika digunakan untuk membuka lebih dari dua aplikasi sekaligus pada satu layar.

Fitur Galaxy AI

Saya sangat menyukai tombol pintas yang mengarah ke Gemini pada keyboard Book Cover ini. Bekerja menggunakan asisten berbasis AI semacam ini dapat memudahkan pencarian referensi dan inspirasi untuk membuat konten yang menarik.

ikon ini tersebar dimana-mana, mulai dari yang nampak hingga terselubung. Fitur Galaxy AI atau kecerdasan buatan dapat Anda jumpai dalam aplikasi Samsung Notes.
summarize teks
sampai sketsa yang Anda buat menggunakan S Pen.

Ikon ini pun dapat ditemui dalam aplikasi Galeri bawaan dari tablet tersebut. Seperti halnya pada smartphone, saya kerap memakai Galaxy S10+ untuk proses Sketch to Image.
generate
fitur baru menggunakan AI sampai ke Peng hapusan Objek untuk menyingkirkan benda yang tak diinginkan.

Bagi yang mungkin belum mengetahui, tablet ini memiliki fungsi Circle to Search. Cukup dengan menggulung tombol beranda dan Anda dapat segera melingkar di area obyek yang ingin diketahui informasinya.


Kepentingan dan Kekurangan dari Samsung Galaxy S10+

Secara umum, Samsung Galaxy S10+ memiliki keunggulan dalam hal portabilitas. Ponsel ini mudah untuk di bawa kemana-mana.
user-interface
Yang serupa dengan laptop. Saya hampir tidak menemui banyak kesulitan ketika membawa perangkat ini, termasuk saat diberi tambahan Book Cover Keyboard-nya.

Jika ingin lebih ringan untuk dibawa kemana-mana, cukup lepaskan Book Cover Keyboard-nya saja. Mudah sekali.

Tablet dapat dimasukkan dengan leluasa ke dalam tas yang telah dipenuhi berbagai barang bawaan. Dimensinya yang kompak, bobotnya yang ringan serta tidak memberi efek tebal atau berat.

Jika bisa memilih, preferensi saya adalah menggunakan tablet ini untuk pekerjaan dengan tingkat kebutuhan sedikit hingga menengah dibandingkan laptop yang bobotnya melebihi 1 kilogram. Tanpa menghitung kabel pengisi daya serta peralatan tambahan lainnya.

Hal yang paling saya sukai tentang baterai dan efisiensi penggunaan daya pada tablet ini adalah Anda tidak perlu membawa charger serta kabel tambahan. Kapasitas baterenya sangat awet, jadi saya tidak terlalu cemas mengalami kehabisan daya saat bekerja atau berada di luar kantor.

Penggunaan video editing pada tablet ini sangat menyenangkan. Dengan aplikasi Capcut, saya dapat menyesuaikan tata letak untuk proses pengeditan video dengan mudah dan efisien, sehingga saya bisa menggunakan kedua tangan secara maksimal; ‘gunakan tangan kiri untuk pratinjau, sementara tangan kanan digunakan utamanya untuk memotong-memotong klip video’.

Proses kerja harian saya menjadi lebih cepat dengan workflow seperti ini. Kecepatan rendering videonya luar biasa. Performa dari chipset MediaTek Dimensity 6300+ benar-benar handal. Sejak penggunaannya, jarang sekali terjadi kondisi dimana aplikasi macet atau gagal saat sedang menyunting video.

Namun demikian, keyboard built-in ini belum dapat disesuaikan menjadi pintasan untuk memilih alat-alat dalam Capcut seperti contohnya pisau (slice), pemilihan alat (select) serta yang lainnya.

Mercedes-Benz EQS Review: Insights from the Futuristic Frontier

Mercedes-Benz EQS Review: Insights from the Futuristic Frontier

Steering an EQS offers a journey filled with epiphanies and bewilderment. I doubt we’ll be returning anytime soon, though.

The future can be unforgiving, something Mercedes-Benz understands well. As a German automaker, they have established themselves as pioneers at the forefront of automotive technology, setting trends that will likely become standard features in vehicles over the next decade or two. From antilock braking systems to electronic stability controls and even supercharged engines—their innovations span an extensive range.

However, this method carries significant risks. Get it right, and you’ll be hailed as an innovator who revolutionized the industry. But get it wrong, and you could end up burdened with perplexing, untested technology and considerable financial loss.

No car embodies this quite like the
Mercedes-Benz EQS
Sedan. Praised as the pioneer of the electric age, it debuted with lukewarm receptions and disappointing sales figures. Recognizing this, Mercedes is shifting focus away from the oval-shaped aesthetics.
ditching the EQ names
And moving forward with hybrid alternatives. The upcoming electric S-Class will indeed be just that—
an electric S-Class
In terms of both name and appearance, it is not a separate standalone model like this one.

However, the EQS has arrived now, and
Available as a bargain on the second-hand market too.
It received a mild update for the 2025 model year, featuring a somewhat conventional front-end pseudo-grille along with an enlarged battery for increased range. Now, let’s examine its strengths and weaknesses concerning the future.

(Transparency Note: Mercedes provided me with a 2024 EQS for a week to use during this evaluation. Upon arrival, the vehicle was fully charged.)

Mercedes EQS: Driving Experience

Step into any electric vehicle (EV), and it becomes clear why high-end car manufacturers have invested heavily and early in this technology. The electric powertrain offers effortless, quiet driving experiences. While the S-Class’ inline-six and V8 engines are impressively smooth, they cannot compare to the exceptional performance of the EQS’ finely tuned drivetrain.

The EQS offers four variants: 450+ rear-wheel drive, 450 4MATIC all-wheel drive, and 580 AWD.
AMG
AWD. The EQS 450+ model I tested produced 355 horsepower and 419 lb-ft of torque via its single motor setup. In comparison, the all-wheel-drive variant delivers identical horsepower with a significantly higher torque output at 590 lb-ft. While these numbers might not stand out much today due to increasingly powerful vehicles, one notable aspect about electric cars is their silent operation; hence, even though figures may seem modest, they mask the actual driving experience where you won’t hear the powerplant struggling under load.

A gasoline engine with 335 horsepower would struggle to propel the 5,500-pound EQS. However, the electric motors face no such issues. Given that using a luxurious vehicle like this isn’t typically for high-speed races, its acceleration of zero to 60 mph in 5.9 seconds is sufficiently fast; thus, your personal comfort rather than the performance of the engine will likely set the pace.

Mercedes refreshed the EQS for 2025 with a redesigned grille inspired by their gasoline-powered models. Although I tested the 2024 version, this review also covers the updates introduced in 2025.

For those seeking additional horsepower, the EQS 580 could be more appealing with its output of 516hp and 611lb-ft of torque. If you’re inclined towards extremes, the outrageous AMG EQS Sedan delivers a staggering 649hp and 700lb-ft of torque. However, considering my ample experience with power and the substantial starting cost of $117,375 for theEQS 450+, I find little reason to invest further in higher-power variants. In fact, even at the baseline configuration, performance remains impressively satisfying.

Choosing electric power turned out to be a wise decision. However, by providing a vehicle with increased mass, altered weight distribution, and a sophisticated rear-wheel steering system, Mercedes seemingly overlooked the importance of maintaining the smooth S-Class ride quality. The brand’s characteristic plush suspension is primarily why I would endorse it. In comparison, the latest gasoline-driven S-Class offers the most comfortable journey short of sitting behind the wheel of a Rolls-Royce.

Photo by: Mercedes-Benz

Mercedes EQS 450+ review

Photo by: Mercedes-Benz

Mercedes EQS 450+ review

Photo by: Mercedes-Benz

Mercedes EQS 450+ review

The EQS doesn’t fall short in comfort. It remains an outstanding choice for long drives on highways. However, navigating through city streets and traversing small bumps reveals that even advanced air suspensions cannot mask the vehicle’s considerable mass. The car feels ponderous when crossing hills and lands heavily into dips. These observations might seem severe—the ride quality is still superior to most cars—but enthusiasts seeking flawless handling will not find it with this model. Hence, our initial cautionary message from the Ghost of Mercedes Future: As you pursue future advancements, remember the foundation upon which you built your success.

I agree that the German automakers’ hesitance to provide an authentic one-pedal drive option seems odd, particularly since they continue to present “adjustable” settings that nearly achieve this but fall short. For instance, in the EQS, you can increase regeneration significantly, making it feel almost like single-pedal operation; however, the vehicle won’t halt entirely by itself. This inconsistency undermines their efforts. They should either fully commit to providing a genuine one-pedal experience or avoid such incomplete solutions altogether.

Don’t assume that all this new chassis technology goes to waste. Mercedes introduced a rear-wheel steering system in the EQS that utterly surpasses similar systems used by others. While a
Cybertruck
Utilizing its notably assertive rear-wheel steering, Mercedes’ system enables a massive pickup equipped with sizable 35-inch tires and poor wheel clearance to navigate turns adequately. This technology transforms maneuvering through parking lots into an experience akin to driving a compact vehicle. Executing U-turns on regular urban roads poses no challenge either. However, my mind struggled to adapt initially; as a result, I often ended up making parking attempts overly tight and had to correct myself frequently. This indicates success: such advanced tech forces you to readjust your perceptions.

Mercedes EQS: Driving Range, Battery Capacity, and Recorded Energy Efficiency

Every 2025 Mercedes-Benz EQS sedan comes equipped with an 118-kWh battery, providing up to 390 miles (628 km) of range for the EQS 450+ variant. While this might fall short compared to vehicles like the Lucid Air or Tesla Model S, it still outperforms much of the traditional competitors. The one I tested featured larger wheels and utilized a smaller, earlier version of the battery from 2024, resulting in a range of 352 miles (566 km). In my view, this figure represents the ideal balance.

Below are the range breakdowns for the additional trims in 2025:

  • EQS 450 4Matic: Up to 367 miles (590 km)
  • EQS 580 4Matic: Up to 371 miles (591 km)
  • AMG EQS: Up to 316 miles (509 km) of range

All of those figures are respectable and show that Mercedes is serious about offering the sort of long-range EVs American luxury buyers demand. I observed efficiency of 2.9 miles per kWh in mixed highway and around-town driving, giving me a projected real-world range of around 342 miles. That’s pretty solid given that my driving included a golf trip with five passengers and three bags of clubs.

The EQS boasts an impressive hatchback feature that significantly enhances its functionality compared to the gasoline-powered S-Class. We managed to accommodate three sets of golf clubs along with two cases of Diet Coke, still leaving ample space available.
Photo by: Mack Hogan/InsideEVs

Mercedes EQS: Charging Experience

Regrettably, problems with the charger prevented me from accurately measuring the 10-80% charge time for the EQS. However, I observed charging rates nearly matching Daimler’s advertised peak of 200 kW. When I chose a charging station via the vehicle’s nav system, the EQS pre-conditioned itself for rapid charging autonomously. Additionally, I found it noteworthy that the EQS maintained a swift charging pace; even at approximately 65%, it was still drawing power at about 137 kW, which falls within typical limits but leans towards the higher side for a 400-volt setup.

Mercedes states that the EQS Sedan can charge from 10% to 80% in 31 minutes. From my observation, this seems credible. However, there are definitely quicker charging options available within its segment.
A Porsche Taycan can accelerate from 10% to 80% battery charge in approximately 16 minutes.
, and a
The Lucid Air can achieve this in 20 seconds.
—however, I find this performance satisfactory enough.

Photo by: Mercedes-Benz

Mercedes EQS: Interior

Here is where taste significantly comes into play. The interior quality of the Mercedes EQS Sedan stands out as impeccable. The brand employs high-quality materials and enhances the design quite effectively. However, the traditional use of leather and wood has been replaced by an abundance of black plastic within the EQS. This shift is largely due to the vehicle’s emphasis on its massive “Hyperscreen,” which features a continuous end-to-end screen encompassing three distinct displays.

It’s impressive, yet there isn’t much else to observe. The most prominent piece of wood within the cabin conceals the cup holders and wireless charging station. Since this space will likely be used for storing your keys and phone, you may never even notice the wooden surface. Instead, the interior predominantly features glossy black accents along with extensive areas occupied by screens.

Photo by: Mercedes-Benz

If your priority is a vehicle brimming with advanced technology, you’ll definitely find what you’re looking for here. However, those anticipating the classic luxurious interiors reminiscent of older Mercedes models will likely feel letdown. Mercedes is fully committed to incorporating displays, voice controls, and cutting-edge technology into their cars. This strategic direction shows no signs of changing. Fortunately, the seating remains top-notch, although some may find the driving posture uncomfortable because of the elevated waist line and unusual body structure.

Technology, Infotainment & UX

Mercedes believes that technology is the future. That’s why when it built the EQS, it basically bet on all of them at once. It has the expected massaging seats and high-end Burmester stereo. But it also has Spatial Audio and Dolby Atmos Support (this rocks). It can vibrate your seats along to the music. It has a conversational voice assistant that can turn all of these features on, and provide you with restaurant recommendations along the route.

Photo by: Mercedes-Benz

The system includes a web browser enabling video streaming. Additionally, it features “augmented reality” guidance, which superimposes directional indicators over footage captured by cameras at the vehicle’s front, likely proving quite attention-grabbing. Music streaming comes pre-installed yet remains compatible with CarPlay and Android Auto. Essentially, this presents as a comprehensive array of choices akin to ordering off a Cheesecake Factory menu, all displayed on a large 17.7-inch screen complemented by dual 12.3-inch panels alongside.

In summary, it’s overly complex for my liking. Despite the system being extremely fast and reliable, I often felt confused by the numerous menus and options available. Additionally, I was disappointed with the performance of the voice assistant. It always starts with “How may I help you?” which disrupts the user’s question and offers only a brief moment to speak. Moreover, it frequently failed to understand even simple requests.

Technologically adept owners will ultimately get the hang of it. However, being 27, I am roughly three decades younger than the typical buyer for a luxury $100,000 sedan, and even then, I found myself feeling overwhelmed.

Photo by: Mercedes-Benz

The EQS has reliable onboard navigation that supports route planning for extended journeys.

This comes down to personal preference. For quite some time, I’ve believed that luxury doesn’t merely involve adding features; it also requires selective removal. Providing an extensive list of options isn’t as beneficial as delivering a cohesive software experience where everything feels purposeful throughout all menus. This is something Tesla and Rivian excel at, and I believe they’re currently outpacing Mercedes in this aspect. On the other hand, Mercedes has embraced over-the-air updates similar to these companies and recently introduced ChatGPT integration along with “conversational navigation” powered by Google Gemini. However, after two decades of consistently introducing new add-ons, I sincerely hope that the upcoming version of MB.OS will focus more on simplification rather than expansion.

Mercedes states that its “conversational navigation” feature will make its first appearance on the new CLA model. However, this technology will ultimately be rolled out through an over-the-air update to numerous current vehicles as well. The EQS is likely to receive this upgrade at the forefront of such updates.
Photo by: Mercedes-Benz

Safety & ADAS

At this point, Mercedes performs much better. The EQS includes an excellent highway driving assistance system along with a comprehensive array of advanced driver support features. This lane management system can take complete control of steering, braking, and acceleration, including making automatic lane changes to bypass slower vehicles.

I appreciated the car’s adherence to Germany’s disciplined driving style, swiftly returning to the correct lane after overtaking. However, it frequently switched lanes on California’s congested, high-speed five-lane highways. The vehicle would sound an alarm to notify you about these maneuvers, which often paused the music. After some time, I grew weary of my four-minute songs being disrupted multiple times during each journey. While having a warning before making a lane change seems essential, thus potentially justifying this feature, I’d prefer turning automatic lane adjustments off for a calmer ride.

Photo by: Mercedes-Benz

Currently, Mercedes provides the sole genuine hands-free driving system in an American-made vehicle, though this feature is limited to just Nevada and California. Unfortunately, I didn’t get the chance to test it out.

The
EQS also provides Mercedes Drive Pilot.
The sole driver assistance system in the U.S. that permits drivers to look away from the road under particular conditions. Such systems, referred to as “Level 3” according to SAE standards, surpass Level 2 systems such as Tesla Autopilot and General Motors Super Cruise, both of which demand constant attention. However, this capability has limitations; drivers may remove their hands and gaze from the steering wheel only when they’re caught in low-speed traffic, less than 40 mph, on predetermined highways in California and Nevada.

The press vehicle I used lacked Drive Pilot, and even with repeated efforts, I’ve never had the chance to experience this technology firsthand in actual driving conditions.

Mercedes EQS: Pricing

The starting price for the Mercedes EQS 450+, inclusive of the destination fee, is $105,550. Similar to most German vehicles, adding optional features will significantly increase your expenses, despite the basic model being fairly well-appointed. TheEQS 450+ variant priced at $117,375 that I tested did not include a heated steering wheel; the Mercedes voice assistant informed me gently upon requesting it. This seems odd since such feature comes standard on the Chevy Blazer EV. In this class of car, manufacturers typically do not load their models with many standard amenities.

Among the additional choices on my tester were the $2,150 Exclusive package, which features massage functions for the front seats, the MBUX “Interior Assistant,” and four-zone automatic climate control. There was also an optional perfume distribution system available for $450.

Photo by: Mercedes-Benz

The starting price for the AWD EQS 450 4Matic is $108,550. The EQS 580 has a base cost of $128,500, while the top-of-the-line AMG EQS Sedan comes with an MSRP of $148,700.

Mercedes EQS: Verdict

With the EQS Sedan, Mercedes took a gamble, seeing the shift to electric vehicles as an opportunity to reinvent itself—not merely as a technological frontrunner but entirely shaped by innovation. If you examine the resale value of pre-owned EQS models, it becomes clear that their strategy paid off. Vehicles from just two years ago, originally priced between $100,000 and $150,000, often sell for around $45,000.

The market has delivered its verdict, and it wasn’t particularly favorable regarding these automobiles. However, this assessment might be somewhat harsh. The EQS is indeed a fairly dependable vehicle, yet it seems to lack clear direction. As an electric vehicle, it holds up well but doesn’t stand out as the top choice within its class. In terms of luxury, it performs adequately but falls short compared to the S-Class when it comes to refinement. Additionally, despite being a fascinating display of technology, it originates from a brand that hasn’t quite reached the level of seamless integration found in fully software-driven models.

Photo by: Mercedes-Benz

Primarily, it serves as a testing ground. Several aspects function well: the impressive spatial audio system, the responsive display, the seamless powertrain, and decent range. However, some elements fall short: the ungainly design, the unremarkable ride quality, and the overwhelming presence of its extensive feature set.

This was an experiment. When Mercedes entered this market with full force, they appeared to absorb numerous lessons swiftly. Although the company didn’t come up with a unified, captivating offering, their audacity stands out in contrast to most car manufacturers who are cautiously easing into the electric vehicle sector. Thus, one must commend Mercedes for taking such a daring plunge wholeheartedly.

Although it didn’t pay off this time, over an extended period, the market tends to favor businesses bold enough to embrace significant risks.

Contact the author:
Mack.Hogan@insideevs.com
.

More Mercedes EV Coverage

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  • A Pre-owned Mercedes-Benz EQS Could Cost You as Much as a New Tesla Model 3
2024 Mercedes EQS 450+ Sedan
Base Price $105,550
As-Tested Price $117,375
EV Range 352 miles
Battery 108 kWh (net)
Drive Type rear-wheel drive
Output 355 horsepower
Maximum torque 419 lb-ft