VICTORIA FALLS, August 26 (SANGGRALOKA.COM Live) – Over 300 businesses along with representatives from six additional nations have verified their attendance at the much-anticipated 18th edition of the Sanganai/Hlanganani Tourism Fair set to take place in the eastern border city of Mutare this coming month.
Last year’s event drew 408 participating firms, and it is anticipated to continue attracting significant involvement, particularly due to the inclusion of global enterprises.
Nations that have officially pledged their involvement are Ghana, Indonesia, Botswana, South Africa, Namibia, and Malawi, highlighting the event’s broad local and global attraction.
As per the Zimbabwe Tourism Authority (ZTA), 319 businesses have already signed up to take part in the event this year, moving nearer to the objective of securing 450 participants.
Speaking to reporters in Harare not long ago, William Stima, the interim head of ZTA, voiced confidence that this year’s event would exceed predictions.
He mentioned that the location for the exhibition is still being built, and the tourism industry in Manicaland region is preparing to welcome attendees.
“Plans for Sanganai/Hlanganani/Kumbanai 2025 are moving forward smoothly,” Stima stated.
The local tourism sector is completely ready to take advantage of this esteemed occasion.
In the meantime, the Hospitality Association of Zimbabwe (HAZ) has characterized the exhibition as one of the top events in the travel industry, placing it among international fairs like ITB Berlin, Durban Indaba, WTM Cape Town, and WTM London.
The deputy chairman of HAZ, Emmah Kativu, emphasized the importance of the exhibition as an opportunity to present Zimbabwe’s distinct tourist attractions, including its fauna, traditions, historical sites, and culinary delights.
“It serves as a crucial venue to demonstrate our national identity. We invite all our members to come and take part,” she stated.
In addition to the primary exhibit, this year’s schedule includes additional special activities aimed at increasing participation possibilities.
Among them is the Tourism Investment Forum, where financiers, public servants, and business representatives will gather to explore prospects within the tourism supply network, as well as the Tourism Scholastica Conference, designed to offer an arena for scholars, scientists, and pupils to connect with professionals in the field.
For many years, the Sanganai Expo has become an essential component of Zimbabwe’s approach to promoting tourism, establishing the nation as a preferred travel spot across Africa and further afield.
By drawing in both regional and global vendors, it remains committed to supporting business-to-business connections, promoting tourism destinations, and generating potential for investments.
With Mutare set to welcome this year’s event, the yearly tourism exhibition is anticipated to create financial benefits for the region, enhancing hotel availability, transportation facilities, and local enterprises.
Above all, it will reinforce Zimbabwe’s image as an energetic, hospitable, and dynamic location within the international travel scene.
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